Good social starts with something worth saying.
I help brands figure out what that is - and how to say it.
About
Kari Indergård Sundli is a London-based Senior Social Media Manager, Strategist and Brand Storyteller with over a decade of experience shaping how brands show up, speak and connect online.
Working across design, property, hospitality, travel and culture, she combines strategy with a strong editorial eye - developing the bigger idea, finding the stories within a brand and turning them into content people genuinely want to engage with.
Her work spans everything from social strategy and creative direction to content creation, on-location shoots, and day-to-day channel management. She has worked with established international brands as well as independent businesses, often becoming an extension of the teams she works with.
Originally from Norway and based in London for more than a decade, Kari brings a Scandinavian sensibility to her work: thoughtful, visually driven, and never interested in creating content simply for the sake of it.
At the heart of her approach is something fairly simple: good social should feel human, distinctive, and worth paying attention to.
Approach
Not all that glitters is gold. But every brand has something worth discovering, and Kari’s job is to find it.
The stories, details, and ideas that make a brand genuinely interesting are where good social starts. From there, she brings together strategy, creative direction and storytelling to create a social presence that feels distinctive, relevant and worth following.
From shaping the bigger picture to producing content on location and managing the everyday rhythm of social, Kari works across both the thinking and the doing.