CREDO, Norway

Selected work

Working with Credo meant telling a story that went far beyond what was on the plate - and, my favourite part: spending time with the cows and out in the fields.

The Michelin-starred restaurant has always been driven by chef Heidi Bjerkan’s uncompromising approach to sustainability, from the producers she works with to the ingredients, people and place behind every dish.

My role was to bring that world to life through marketing, storytelling and creative direction – both digital and analogue. From social and content to campaigns and physical touchpoints, the focus was always on capturing the food, people, provenance and philosophy behind Credo, and the values that earned the restaurant its Michelin Green Star.

  • Shaped the social strategy around visionary chef Heidi Bjerkan’s pioneering approach to food and sustainability across Credo Restaurant, Jossa Bistro, Edoramen Ramen joint, Credo Competence Center and Vippa Food Hall in Oslo

  • Led on-location content production, working closely with Heidi, the wider team and local producers

  • Uncovered and translated the stories behind the ingredients, people and place into distinctive social content

Manhattan Loft Corporation / The Stratford & The Lofts

I worked with Manhattan Loft Corporation – the developer behind landmark London destinations including St Pancras Renaissance Hotel and Chiltern Firehouse – on the social media presence for The Stratford, using social as a tool for placemaking and building a personality and sense of destination around a major new development in East London.

With architecture by SOM and interiors by Space Copenhagen, there was a rich design story to tell. I brought together architecture, design, hospitality, food and culture, helping position The Stratford as more than a building – a destination with its own identity, energy and community.

  • Developed and managed the full social strategy

  • Led on-location content production

  • Grew/established the channel from launch

Established & Sons

As Social Media Manager for Established & Sons, I shaped and managed the British design brand’s social presence, bringing its distinctive collection, designers, and creative world to life across digital channels.

From new launches and designer stories to London and Milan Design Weeks, I developed content and storytelling that balanced the brand’s heritage with its place in contemporary design, connecting products with the ideas, people and processes behind them.

  • Shaped and managed the British design brand’s social media strategy and creative direction

  • Developed storytelling around its designers, products, processes and heritage

  • Created and delivered content for launches, campaigns and international design events


Dave Benett Agency

I worked with Dave Benett Agency to launch its new social media presence, translating decades of iconic entertainment, fashion, and cultural photography into a fresh digital identity.

From the agency’s extraordinary archive to the photographers and stories behind the images, I developed the social strategy, creative direction, and launch content, creating a platform that could celebrate its legacy while introducing the agency to a new audience.

  • Developed the strategy and creative direction for the agency’s social media launch

  • Transformed its extraordinary photography archive into engaging digital storytelling

  • Created launch content celebrating the photographers, personalities, and stories behind the images

Stokkøya Strandhotell & Strandbaren, Norway

As Marketing Manager for Stokkøya Strandhotell, I oversee the hotel’s marketing and brand communications across social media, content, campaigns, events, newsletters and partnerships.

The work centres on positioning the hotel as a distinctive Norwegian destination, bringing together its architecture, coastal landscape, food, culture and community through a consistent visual and editorial identity. From year-round campaigns to cultural programming and hospitality, the focus is on building awareness, engagement and ultimately driving visits to the island.

  • Lead the hotel’s marketing, social strategy and brand communications across digital and physical channels

  • Produce content on location, capturing the people, food, landscape, architecture and island life

  • Develop campaigns, cultural programming and partnerships that build awareness and drive visits throughout the year